As an article marketer you are hampered to the visual support you can plug into to your article. Diverse than a blog it is not doable to add movies to your article to score with your subscribers and also practically all article directories do not support the acceptance of illustrations and photo’s let alone moving flash or gif pictures.
But since you are a marketer you want to guarantee that the message you have for the reader is delivered and taken for granted by the reader. Actually you want to influence the user. Why is that you ask? For a begin you want the reader to read the article until the end, since you put great exercise in composing the article in such an aspect that it leads to a conclusion or at least has a normal structure inside the article. And since it an article written for marketing purposes you want to call the user to action at the end of the article until they have get to the resource box under your article.
So you do not have the visual support, so how are you going to achieve that reader stay with you till the end. You need to produce a very impressive article.
In the first place there is the proposition of the article. It should be an fascinating topic and one that captures the attention of the reader. You could browse through Google trends what is entertaining for the internet users. After this go to Yahoo answers and analysis for the articles about the found trends.
From the Yahoo answer pages you can pick up a great deal what are the generic questions people have about the topics. If you would have a product that fit these questions or that could solve the problems, you could start with your article.
Think about the title in advance you start writing. The article title should cover the common matter and it should be compelling. Articles with genuine titles have a much better opportunity of being opened by the internet reader. So captivating or intriguing article-titles are always a must have.
Use hints that the answers of the explosive facts you have is inside the article.
The first paragraph of the article is the most important one. It is like reading the magazine. How many times you did not abandon reading an article after reading the first set of sentences of an article because it was not appealing to you. Yes right, that is the same with article writing. So explain the problem most people have in some short sentences and explain that there is a solution without giving away the clue of the solution. So start the article powerful to keep the readers interested.
From that moment on you start to structure your article by giving background to the problem, explain why the problem is really a problem and what already have been done by other to solve the problem… without any success!
Explain your particular interest in the problem and why you have looked for a solution and how you found the solution. Tell them you have tried the solution various times and that the results where very satisfactory to you.
The structure of the article should visible to you as you try to build the tension and keep the reader interested. Channel the thoughts of the reader that you reasons are logical in such a way that the reader has to agree with your solution.
In this way you could make your sales pitch or getting the traffic to your sales page lead to a climax with the reader that he or she doesn’t even bother to look any further but continue with you and your solution for the problem.
Many of the marketing articles can be found here in this article directory
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