Almost everyone involved in internet marketing are well aware of the fact that links can bring your site at the top of a search engine. But how many of you actually gave it a thought of optimizing your link building campaign? Just like on-page optimization, off-page optimization or optimizing your link building campaign is very vital for your site to rank higher in search engines. Optimizing a link building campaign not only ensure you higher rank is search engines but also establishes your web presence in world wide web and give your site it’s much needed traffic boost.
Why should you opt for a optimized link building campaign?
Gone are the days of paid links. For example, A and B are competitor and still to collect relevant link A is getting a link from B and in return B is not expecting anything from A (without money). Now why the hell in the earth a competitor will give away it’s link juice to another competitor? If B is giving away link to A then there is high probability that B might be offering links to many other sites as well. But why? If you are serious about your business and your website, will you do the same? Or have you seen anyone, serious in business, giving away links from their business site? The answer is a “BIG NO”. Do you think Google cannot understand it? So should you stop getting permanent one way links from relevant sites? The answer is no as no major search engine including Google told anything which might lead us to this conclusion. Getting links from such sites which are only meant to give away links will not help you in any way.
In this scenario the best possible way to advertise your site through link building service is to set up a optimized one way link building plan which not only ensures high quality one way back links but also create a opportunity for your business by generating more targeted traffic toward your site. Optimizing a link building plan ensures you to get links from all possible source including links from relevant websites, blog posts,posting comment in high pr news or blog posts, press release publication, article marketing, social bookmarking, high pr directories, social media profiles and web 2.0 properties. It also includes your active participation in your industry related forums.
There are many types of one way links and an optimized link building package should include links from all types of site both contextual and text links. While opting for such a package you are about to get permanent one way links from relevant websites, links from blog posting, links from press release publication, links through article syndication, link through creating your own web 2.0 properties, links from social bookmarking sites, links from high pr news and blog pages, links from relevant forum pages, links from high pr directories, links from local directory listing and links through social media profiles. Among these type of links while some type such as relevant one way links from websites, blog posts, standard directory links,links from high pr news and blog pages etc., plays a vital role for your SERP improvement and a little role in generating targeted traffic, others such as social media profile, forum links, social bookmarking, press release publication, article syndication and web 2.0 properties play very crucial role in establishing your brand image and generating huge amount of organic visitors towards your site which in turn gives you the chance of generating more business lead. Since links from press release, article and web 2.0 properties are all contextual links so they carry quite a lot of link juice towards your site, which ensures improvement of SERP of your site.
I M Technologies is a web design and internet marketing firm based in Kolkata, India. Having 5+ years of experience in SEO and link building industry, their dedicated and innovative link building team started offering complete link building solutions to it’s client. Their optimized link building packages not only guarantees high ranking in search engines but also ensures higher ROI by generating more organic visitors which eventually creates more business opportunity.