3 Effective Tips to SEO Your Facebook Fan Page
If you’ve always dreamt of getting the kind of exposure Facebook would lend your brand, you’d better make a Facebook fan page if you haven’t already because that’s exactly how to do it. There are various means of getting your Facebook fan page the kind of traffic and fans you want, but there’s one way that is the most effective, and you should really be focused on that. When you effectively optimize your Facebook fan page for the search engines, you will start to get lots of traffic that is highly targeted and all of that traffic is absolutely free. The good news is that most fan pages aren’t optimized at all, and so you already have a leg up on the competition. The following three SEO tips will help you get more traffic and fans to your Facebook fan page than ever before.
A common sense tip would to be get a high number of inbound links to your Facebook fan page because they help in boosting the page rank of your fan page. The same rules will apply to any fan page: the more inbound links that exist to the fan page, the higher your chances will be of getting a high page rank. You can raise the number of inbound links you have by using “Find us on Facebook” badges on all of your websites. In addition to that, a Fan Box widget for your fan page will include a back link to your page which makes it perfect for backlinking. Your fan page’s live stream should include direct links as well. Updating your status message often with links to the fan page and to other websites that are related to it can also grow the link score of your fan page. It will also help Google in boosting and increasing the popularity of your fan page. But just keep in mind that you should do this moderately and not overdo it because that would trigger the spam alarm. Your goal should be to give quality content on your fan page while still impressing the search engines.
Grab your target audience’s attention by including a large profile picture on your fan page. It is the photo sharing properties of Facebook that makes Facebook so popular online (one of the reasons anyway). This is the main reason you want to use a good quality photo that will share your company and brand with people. People will be more likely to trust you if your page includes a photo and it helps you do better branding as well.
Thus, it is clear that applying some SEO to your Facebook page is beneficial because it will allow you to maximize the effectiveness of your page. You should always take any opportunity to drive traffic to your site because it will increase your exposure along with the number of fans you have. It is important that you remember to treat your fans well as they are just like your email subscribers.
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