How you can Do Split Testing
A split test allows you to choose a better headline or page copy. You display two different variants to your various visitors, and choose the 1 that gets a better response rate. This powerful method can double your profits with an easy change of one headline.
You probably heard about split testing, but did you actually try it? Some people think it is challenging, but today anyone can set up a split test in as little as 5 minutes.
You require only three issues to start your split test:
1. Two variants of a page to test, and a target page. This can be:
. your email subscription form and “thank you for subscribing” page
. your sales copy and “thank you for your order” page
. your home page and also the page together with your service rates
Select the page you want to test and make a copy of it. For example, if your original page is “newsletter.htm”, then create a copy and name it “newsletter2.htm”. Then, open the new file and change the headline. A headline is the easiest thing to test, with maximum effect. Think about a much better headline that would catch the attention of your audience and make them read the rest of the page.
2. Google Analytics account.
In the event you still don’t have one, go to Google Analytics website and get 1 right now. It is an invaluable tool for analyzing your visitors activity. If you use WordPress, there’s a Google Anlytics plugin for it.
3. Google Web site Optimizer.
You are able to register to make use of this free tool at Google Web site Optimizer site - it can use the same account as Google Analytics. You may need to configure it by specifying your Google Analytics ID.
How to start your split test once you have the prerequisites:
1. Go to Google Web site Optimizer and click on the “create an experiment” link. On the next screen, choose “A/B experiment” - that is the easy technique that you need now. You’ll see the A/B split test setup page. You need to specify the URLs for your two test pages and also the result page.
2. Select test script install method. If you have a webmaster who manages your pages for you, then congratulations, you’re carried out! Just get the instructions link from Google and send it to your webmaster. Otherwise, select the “You will install” choice.
3. Install the split test script on your pages. Just copy and paste it from this page to the head section of your pages.
4. Validate your pages to create certain the script was set up properly. Merely click the “Validate pages” button.
5. Observe the verification results and preview your test. After the pop-up window with test results, you’ll see a link to preview.
6. Congratulations, you did it! Now, check back in a couple of days to see the outcomes.
That’s it! Now you have your split test running. Depending on your visitors, it may take you anywhere from 1 day to a few months to get meaningful outcomes. Then, you are able to choose the headline that performed the very best, and have a higher conversion rate in the years to come.
. What’s next?
With a carefully planned series of split tests, you can fine-tune many aspects of your business, increasing your efficiency and profits manifold. Some things you may wish to test:
. more headlines
. subscription forms
. sales letters
Internet Tracking Guide can give you more information on split testing and optimizing your business, and specific ideas for helpful tests.
Val Danylchuk is the author of Web Tracking Guide - an easy, step-by-step tutorial for tracking and maximizing your on-line profits. Go to Val’s Internet Tracking Blog for more about follower tracking.
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