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If you are utilizing Google adwords or Adsense you must have heard about an emerging practice in the racket of computing called “click fraud”. But what exactly is pay per click scams and how is it fulfilled?

Well Google adsense uses a payments means that awards a sure amount of capital to a publisher (someone who holds an Ad sense ad banner on their page) every time a person clicks on the said ad banner. So click scams is the attempt to have people clicking the ads just so that they can obtain a greater profit.

there are people setting up websites for the single reason of scamsulently making income through Google’s Google adsense program. These users achieve an incredible number of clicks through many methods, some intricate and complicated and some basic and easy.

One of the most complicated is through the use of so called “hitbots”. These are electronic programs who emulate pay per clicking the links in Google adsense banners (there are some that actually click the banners as well).

Google’s Adsense protection scheme is by no means perfect and nearly anyone can find the details of surmounting the protection mechanism, ironically just by doing a Google search.

Another, more rudimentary method is to hire a lot of people in a poor country to pay per click the links on your site. This means these people will actually sit all day and just click links so you can obtain a fortune. They come from very poor countries like India, and they’re prepared to do so for just $0.50 an hour.

Of course, there’s a problem with this mechanism. Once Google receives a large number of pay per clicks from a single address, the address and the site that had the Ad sense banner will be banned, and the illicit behavior might even get the scamsster sued.

To prevent this from happening, many people use a large number of proxy servers for the purpose of clicking. These are basically trojans, located on computers throughout the world (though mostly in the US). What’s even more daunting is that these pay per clicks will appear to begin from an actual computer so such scams are really hard to detect.

And don’t think this happens only in isolated instances. There is a great deal of illegal activity in this domain.

In fact there’s so much that if search engine companies don’t increase their security with such programs as Ad sense, such criminal behavior could become more become even more damaging.

Google has a very strict policy regarding click scams, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there’s surely room for a lot of improvement.

It is estimated that more then 20% of the clicks that follow an Google ad sense link are just done in order to get capital from the person paying for the ad. Some people believe the number of scamsulent pay per clicks to be even twice as large.

There are a great deal more schemes involving pay per click scams, such as groups of Google ad sense publishers clicking each other’s links (which is referred to as “pay per clicking rings”, or spamming people so that they click such links.

Despite Google still holding click scams on a leash, the phenomenon is surely raising concerns for the marketers on Adwords, but despite this advertising with Google’s Google ad sense still remains more successful for the advertiser, as opposed to traditional untargeted plugging schemes.

There are some means of protection against such schemes and all advertisers should be savvy enough to employ them. Many advertisers choose to avoid the content network all together for fear of pay per click scams.

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