SEO - The Most Commonly Used Search Engines for SEO Marketing
A common rumor circulating in and around the SEO community is that Google is the only search engine for which SEO methods need to be applied. This kind of myth is not just factually false, but very wrong concept as a whole. It is true that Google is the leader in search services and algorithms. But then, no particular engine can serve every single user on this planet, at least not yet. Moreover, Yahoo! And Microsoft is making inroads into information searching services and even boasts of a sizable portion of the online population. Apart from them there are others too that are slowly but certainly emerging from the shadows. Therefore, this article aims to point out some of the prominent and common players in the search market.
Google needs first mention partly due to its long dominance as the most popular search destination of the world. This brainchild of Larry Page and Sergery Brin, has been a hit ever since its inception way back in 1997. It introduced the revolutionary Page Rank that has become the bedrock of modern SEO techniques and is being incorporated into every other search engine till date. Page Rank is a system that can analyze not only interrelationships between websites but also the relevance and importance of a single web page.
Yahoo! Search is the web search engine belonging to Yahoo! that primarily started as a website directory running on a hierarchical type of algorithm instead of an index type. But with fruitful partnerships and effective updates, Yahoo! Search started getting smarter. On July 2009, it partnered with Microsoft to ink a technology sharing deal by virtue o which Yahoo! Search could use Bing technology to power its search algorithms. As a result, it shares an appreciable presence in many European and Asian countries.
Microsoft’s offering, Bing was formerly known under many pseudonyms namely MSN Search, Windows Live Search etc. enjoys a good 11.8% of the search market making it the 3rd most popular search engine. In June 2009, it entered a 10 year pact with Yahoo! to control its search engine Yahoo! Search’s search technology. By doing so, it also gained prominence in the world market as a technology rich system. It gives direct contact to Microsoft sites and as a result of Microsoft’s dominance over the software industry, enjoys much of the search inquiries. It also available in a number of languages and hence quite popular in the emerging markets around the world.
Ask.com is another common search engine popular in North American as well as certain European territories. Formerly known under the name ‘Ask Jeeves’, it was more of a Q&A site that encouraged people to ask as well as answer questions through simple and understandable use of language. For this reason, Ask.com is still used by many for the same purpose. But, with major enhancements made in its search parameters and foreign language extensions, Ask.com is becoming more and more popular in countries like France, Germany, Spain and Russia.
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