What is an Offline Consultant?
An offline consultant is basically someone who works with local businesses, offline, to teach, guide, counsel and assist them in bringing their businesses online. An offline consultant shares her knowledge of Internet marketing, website design, promotion, search engine optimization (SEO), online advertising strategies and other key concepts with local businesses who needs her help… for a price.
When your primary business is online, as it is for Internet marketers, you can get a skewed perspective of reality. It seems like every business in the world has a website, but that’s really not the case. There are still untold multitudes of businesses-especially local ones-who don’t have a viable Internet presence. And that means opportunities for you! You can take your online skills and help these business owners create a profitable online presence.
It’s not difficult to transform yourself into an offline consultant by offering your knowledge, skills and insight about marketing online to local brick and mortar companies. Many business owners already recognize the importance of being online, but they have no idea how to get there. They’re just waiting to find someone to lead the way.
Other business owners may not even realize they need an Internet presence. They may mistakenly believe that only large companies or companies who want to sell products online need a websites. As an offline consultant, you can help them understand how Internet visibility will help their bottom line.
Many local business owners are absolutely clueless about where to start. You, being their local marketing expert, can be their guide. You can help them understand concepts such as:
Why Internet marketing is necessary for any business
How to set up a website
How to optimize the site for SEO
How to market using articles, Google ads, and more
How to turn visitors into cash
As an offline consultant, you may decide to be a generalist, offering help in any realm of Internet marketing, or you may specialize in certain aspects of doing business online such as website design or online promotion. You also might choose to specialize within a particular industry such as day cares, hair salons, doctors or dentists. Whatever part of offline consulting sounds most appealing to you can be turned into a profitable consulting business.
In sum, an offline consultant is someone who understands online marketing and who has a desire to share that understanding with others to help them begin marketing online themselves. Does that sound like you?
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