What Makes Old Domains Better Than New Ones?
Old domains see an increase in their search engine rankings and traffic as they get older. There are plenty of reasons as to why this happens. This includes higher search engine ranks and a lot of links from affiliates and review sites.
While it’s possible to get a new domain for cheap, old domains have a lot going for them. If you’re wondering “Are there internet sites that can find me a domain name that already exists for sale”, yes there are many out there.
A search engine rank is simply the position on the search result a website is. If your site is in the business of selling clothing, type in clothing for sale or something to that effect and see where your site ranks in relation to other sites. You can also pay to put your site in the top rankings on search terms, but this is not necessary and could become very costly for your company.
Search engine rank is one of the contributing reasons behind why one would want to sell a domain name. Older domains have an advantage mostly because Google and other search engines determine page rank by the number of times their spiders have crawled through the site. Because of this an older site will typically rank higher than even a site paying to be in a top position.
Ok, you’ve looked yourself in the mirror and said, “Let’s find me a domain name!” But, what do you do now? Many sites have been established and have regular visitors to them. Domains with high traffic generally are more expensive than domains with less traffic. You will save a lot of time in developing your traffic if the traffic is already there from the beginning! A well-established domain, while costly up-front, can save you a lot of time and money in the long run. Keep in mind that the easier-to-remember the domain name the better off it is for your customers to recall it. Consider that a webpage with a name like “screwdrivers.com” will be a lot easier from someone to remember than “Steve’s Discount Screwdriver Warehouse.com”. Of course, some domains may not be available at all, and others might be too expensive.
Which way to go will be largely up to you and your circumstances at the time. If you don’t have the money for an older domain name, you will have to figure out something else. You should have other alternatives in mind, as well as be willing to do research and shop around for the best price. Across the board an older domain seems to improve with age and is usually a worthwhile investment for just about anyone that needs a website that will get lots of hits.
Sam Domainian has been in the web industry for years, providing expert knowledge on when to buy old domains. He knows that getting the right service to sell a domain to your business can be daunting, but he has much advice to offer on his website.
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