Which One is More Necessary - Product or Mailing List?
If you would ask this question, “Which one is more needed - the mailing list or the product?” any savvy marketer would answer you, “The mailing list”.
Mainly, any wise business individual puts the significance of hungry demand (and not only any demand) in front of the product. In other words, there is no product if there is no demand! And a mailing list represents the demand or your business if you would like to call it.
If you frequent the Joint Venture forums and membership sites of any sort, you will find that product and service owners need mailing list owners more than the other way round. This is because the mailing list owners have the prospects that the other form of partner is seeking for to sell to.
And if you are a mailing list owner, you do not have to really make money from selling your own product. You can sell advertising space or craft a Joint Venture with product owners in return of commissions, recurring or not.
Most of the biggest success web businesses on the Internet nowadays often establish the mailing list (or subscribers) first prior to the product. One fine example is Friendster.com.
Friendster.com, in the nutshell, is a site that connects friends and prospective friends from all over the world through a free membership access.
While Friendster.com doesn’t make cash from the number of members who join the site, the business makes earning from selling advertising space and partnering with other big time merchants and businesses, owing to the established number of members Friendster.com has recruited.
This business is perfect example that demonstrates why every business should establish a need or demand before the product itself, and why you should do the same, whether you run a friends web site or not.
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