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1. Offer relevant information. Focus on the needs and demands of your target audience when choosing the topics that you’re going to discuss. Although you may be tempted to write about the milestones of your 1 year old, if this topic doesn’t relate to the theme of your blog or website, leave it out. Keep in mind that online users visit websites because they’re looking for relevant information that they can make use of. So, make sure that you offer them exactly that.

2. Start strong. Online users easily get bored; that’s a fact. To make sure that they will not close your articles too soon, hook them in through your first couple of sentences. Ask compelling questions or present mind-boggling information that will help you get these people on the edge of their seats.

3. Discuss one idea per paragraph. Don’t be a rambler and ensure that all your paragraphs are to the point. Discuss one idea at a time to help your readers easily digest the information that you’re trying to get across.

4. Showcase your expertise. One of the reasons why you’re writing your articles is you would like to persuade your readers to believe in you and in your products, right? You would want to persuade them to take action and make a purchase. You can make this happen if your articles are loaded with solid information that will speak volumes about your in-depth knowledge in your chosen niche.

5. Discuss 3-5 major points only. Research and relevant studies show that people can only remember 3-5 things at a time. So, do not overload your articles with too much information. You can do this by limiting the scope of your content and by discussing 3-5 major points on each of your copies.

6. Make use of bullet/number list instead of paragraphs. As you might already know, online users are not actually readers but scanners. Help them out by making your content easy to skim through. List down your ideas using bullet list and keep them short and to the point.

7. Keep your sentences relatively short. You’re not writing a novel. You’re writing for people who have different levels of comprehension and who are pressed for time. So as not to annoy or confuse them, use short sentences all throughout. Pick the words that you’re going to use and ensure that they can help you effectively get your message across without taking too much space.

8. Make use of subheadings. As I said, online users are scanners. They will surely appreciate it if you use subheadings should you opt to choose paragraphs in explaining your thoughts and ideas. Subheadings will help these people figure out ahead of time the content of your succeeding paragraphs. These people can then decide if they’re going to read or just skip it.

9. Offer links to pages that contain additional information related to your main topic. Help your readers easily find relevant information that they might be able to use by using internal links.

10. Strive to help your readers. This is the best thing that you can do to ensure that these people will not soon forget about you or your articles. Show your genuine interest in helping them out by simply sharing what you know. You may help them find the best solutions to their problems or offer them with advice should they want to follow your footsteps.

Sean Mize teaches coaches, consultants, and small business owners how to package their knowledge and sell it at a high price.

Sean Mize

Sean Mize